Restaurant tech has been trying to build an alternative to DoorDash and Uber Eats for years, but most have struggled with the same problem: getting consumers to download another ordering app. Toast Local, Square Neighborhoods, ChowNow, and more recently Bites have all pursued some version of a consumer marketplace that promises better economics for restaurants without the hefty commissions of traditional delivery platforms. On Tuesday, Olo launched its long-awaited Olo App, a new ordering marketplace featuring more than 250 restaurant brands across 20,000 locations. But unlike most of its predecessors, Olo isn't exactly starting from scratch. The company already powers digital commerce for 850 brands and 90,000 restaurants, with more than 40 million guest accounts accumulated through its existing first-party ordering infrastructure. I recently sat down with Olo Founder & CEO Noah Glass about how the company is following Shopify's playbook in its biggest bet ever to connect these two sides of its network.