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Over the past three years, US alcohol volumes have been in steady decline. Meanwhile, beer giants like Heineken, Molson Coors, and Constellation Brands have invested in and formed joint ventures with cannabis growers in Canada and the US to formulate healthier beverages containing various levels of THC and CBD aimed at capitalizing on mood states such as “Sleep, Sport, Sex, and Fun.” Watch as we provide a firsthand look at some of the early players creating dealcoholized, THC-infused beers in the craft beer capital of America, San Diego.
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