As it nears a $30bn IPO, Instacart is busy monetizing digital shelf space through its "AdWords for grocery" product. According to Publicis' Commerce Lead Amy Lanzi, brands are doubling their ad spend on online retail media services and marketplaces like Instacart this year.

You aren't a Trends subscriber!

Sign up now to read the full story and get access to the library of 63 posts with new updates every week.