The average American makes ~3.6 trips to the grocery store each week, one of which is a weekly shop with the rest for “topping off” throughout the rest of the week. Today, Amazon is fighting like hell to own as much of that as possible, with the hopes of making its Prime members’ lives as convenient as possible to overtake Walmart. Last month, Amazon announced a new “store within a store” concept at an existing Whole Foods Market in Plymouth Meeting, PA about 20 miles outside of Philadelphia. The experience combines the organic selection of Whole Foods with a longer-tail of household items sold on Amazon that can be shopped via a QR code and are subsequently picked in an attached microfulfillment center powered by Fulfil automation. Meanwhile, it also appears to be testing a new Gopuff-style rapid delivery service called Amazon Now that it is currently operating in markets like India and Dubai. This week, HNGRY tries to make sense of it all and paint a picture of the grocery shopping experience of the future.