Better-for-you CPG has reinvented nearly every aisle of the grocery store over the last 15 years, yet senior nutrition remains one of the most overlooked categories in food, accounting for less than 1% of food and beverage innovation. Enter Lucille Health, the makers of a high-protein, calorie-dense nutrition shake made with real ingredients like avocado oil, lactose-free milk protein isolate, date and agave syrups, and chicory root fiber. The startup is aiming to build a more dignified brand in what remains a clinical, ultra-processed category worth more than $6 billion. This week, HNGRY sat down with founder Jess Haghani and investor Elly Truesdell of New Fare Partners to delve into how the startup is building an omnichannel brand powering the future of senior nutrition.