The year is 2026. You’re streaming your favorite Hulu show and an ad rolls in about 20 minutes before the episode ends promoting a new live David Chang cooking show that starts at the top of the hour just before dinner time. You scan a QR code that launches a microsite that lets you buy all of the groceries required to cook along at home and have them delivered by the time the show begins. This isn’t a sci-fi show, but rather a real scenario that will soon be unveiled by a new partnership between Gopuff and Disney in Q3 that allows consumers to go from “screen to shopping cart” in a matter of seconds. CPG advertisers that currently sell on Gopuff are creating branded virtual concession stands tied to advertisements promoting delivery in as quick as 15 minutes on Disney+, Hulu, and ESPN. This week, HNGRY sat down with Head of Gopuff Ads Michael Peroutka to understand how the instant needs platform views this opportunity.