These days, you can put a price on a reservation, but you can’t put a price on memorable experiences. As major credit card companies and reservations platforms sprint to accumulate the hottest supply of restaurant partners, these gatekeepers are also looking to capitalize on events. This includes exclusive culinary and CPG collabs, omakases, wine pairings, and buyouts. Even non-restaurant players like Airbnb, Netflix, and Fox are getting in on the fun, as evidenced by Airbnb’s new Experience platform and Fox’s latest investment in Chain. This week, HNGRY attends two events in LA and breaks down the power of experiences to drive membership and viewership.